Chase Dyess, MBA

Chase is a creative professional from Alexandria, Louisiana, specializing in graphic design, illustration, and marketing. After earning a Bachelor of Arts in Graphic Design, Chase launched his career at Kinetix, a local marketing firm, where he quickly progressed from Graphic Designer to Art Director during his seven-year tenure.

Currently, Chase is the Marketing Coordinator for the LSUA Division of Strategic Communications and holds an MBA with a Marketing concentration from LSU of Shreveport. Chase spearheads marketing initiatives and visual communications to increase student enrollment, enhance campus culture, and elevate the university's brand. His strategic campaigns and design work were instrumental to LSUA becoming the fastest-growing university in Louisiana, earning him regional and national awards.

Chase Dyess, MBA

Work Experience

LSU of Alexandria

Division of Strategic Communications
2021 - Present (3 Years)

  • Developed and implemented graphic design and marketing strategies with measurable goals, targeted campaigns, and strategic actions that contributed to a 81% increase in enrollment from 3,770 students in Fall 2021 to 6,815 students in Fall 2024. As a result, LSUA accomplished its ambitious goal of enrolling 5,000 undergraduate students by 2025, two years ahead of schedule and has become the fastest growing university in Louisiana.

    Devised, executed, and published comprehensive brand identity guidelines and marketing communication protocols, including logo usage, typography, color palettes, and other brand elements, establishing a foundation for consistent and aligned marketing materials across the university.

    Developed and published comprehensive brand identity guidelines and marketing communication protocols, strengthening brand integrity and governance.

    Conceptualized and produced visually compelling and technically sound graphic design that elevated brand identity and bolstered communication goals.

    Designed, produced, and disseminated high-impact artwork across various media collateral, advertisements, and deliverables. Through strategic collaboration with media partners and vendors, achieved a 33% increase in click-through rate despite a decrease in impressions, demonstrating the increased effectiveness and reach of the marketing campaigns.

    Orchestrated strategic planning and implementation of website content updates, significantly enhancing user experience and furthering communication objectives.

    Managed and evaluated traditional and digital marketing strategies through data-driven reporting and performance analysis, notably increasing lead generation from paid digital advertisements by 180%.

Kinetix Solutions

Integrated Marketing Agency
2014 - 2021 (7 Years)

  • Art Director (2017-2021)
    Graphic Designer (2014-2017)

    Provided Art direction and implemented design, illustrations, and brand strategy for print and digital environments.

    Led graphic design projects through research, concept, and completion using internal and external resources while maintaining brand guidelines, project deadlines, attention to detail, and client specifications.

    Organized tasks, job infrastructure, and graphic design tasks within a specific budget and scheduling requirements. Assisted with outbound sales, new business development, and proposal/RFP development with management and support staff.

    Designed and collaborated with developers to implement responsive web/mobile on platforms such as WordPress, Drupal, Squarespace, and Wix.

Education

Master of Business Administration (MBA)
Concentration in Marketing
Louisiana State University of Shreveport, 2023

Bachelor of Arts in Graphic Design
Louisiana College, 2015

Skills

Technical Skills: Adobe Creative Suite, Photoshop, Illustrator, InDesign, Lightroom, Affinity Designer, Canva, ChatGPT, MidJourney, HTML5/CSS3, Squarespace, WordPress, Wix, Sitefinity

Industry Knowledge: Graphic Design, Illustration, Brand Development, Typography, UI/UX Design, Marketing Strategy, Advertising, AI Strategy, AI Prompt Engineering

Community

Public Relations Association of Louisiana
Board Member, 2023 - Present
Member, 2021 - Present

Young Professionals Group of Central Louisiana
Member, 2019 - Present
Board Member, 2016 - 2018

AIGA: American Institute of Graphic Arts
Professional Member, 2023

Recognition

2024 Best Marketing: LSUA Shrimp Jam 2023
Central Louisiana Regional Chamber of Commerce Business Awards
(August 2024)

2024 Award of Excellence: Li’l Chubby’s Poster Design
Public Relations Association of Louisiana (June 2024)
T3: Graphics & Potpourri Categories

2024 Torché Award: LSUA Shrimp Jam
Public Relations Association of Louisiana (June 2024)
T2: Special Events

2024 Award of Excellence: Li’l Chubby’s Poster Design
Public Relations Association of Louisiana - Central Chapter (March 2024)
T3: Graphics & Potpourri Categories

2024 Award of Merit: LSUA Shrimp Jam
Public Relations Association of Louisiana - Central Chapter (March 2024)
T2: Special Events

2023 CENLA 4WARD Nominee
Central Louisiana’s 4-Under-40 Program
YPG of Cenla & Central Louisiana Regional Chamber of Commerce

2023 Lantern Award: LSUA “Your Future Without Limits” Campaign
Southern Public Relations Federation (September 2023)
T1: Long Term Marketing

2023 Award of Merit: LSUA “Your Future Without Limits” Campaign
Public Relations Association of Louisiana - Central Chapter (March 2023)
T2: Short-Term Marketing

2017 Best Business Logo: Rapides Parish Coliseum
Central Louisiana Regional Chamber of Commerce Business Awards

2017 Tourism Campaign of the Year: Eat Here Cenla
Louisiana Travel Association Louey Awards

2017 Festival of the Year: Alex Winter Fête
Louisiana Travel Association Louey Awards

2016 Lantern Award: Eat Here Cenla
Southern Public Relations Federation