I am humbled to announce that the LSUA Division of Strategic Communications has been honored with a 2023 Lantern Award of Excellence in the Long-Term Marketing category by the Southern Public Relations Federation. Our team’s efforts were recognized during SPRF’s annual conference in Huntsville, Alabama. SPRF is the leading network for over 1,400 PR professionals spanning Alabama, north Florida, Louisiana, and Mississippi. The LSUA StratComms team and I are proud members of the Public Relations Association of Louisiana’s Central chapter.
The Lantern Awards are annual recognitions by SPRF to commend outstanding achievements in PR across thirty categories, examined meticulously by external PR practitioners. The accolade was in recognition of our long-term marketing campaign, “Your Future Without Limits.” The core objective? Elevating LSUA’s digital footprint and reputation. The campaign spanned various advertising mediums, from video to digital and print ads, focusing on select academic concentrations.
Our approach involved custom content that resonated with specific career interests, affordable degree paths, and unforgettable college experiences. From stellar design and messaging to cinematic video content, we showcased LSUA’s affordability, unparalleled degree programs, and thriving campus life.
As the Marketing Coordinator for LSUA and a seasoned graphic designer, it has been nothing short of exhilarating to witness our team’s hard work being recognized on such a grand scale. These efforts undeniably played a pivotal role in LSUA surpassing its enrollment target of 5,000 students two ahead of schedule! Here’s to more accomplishments, innovative campaigns, and setting benchmarks in higher education!